基于电子商务的汽车营销能力探索  

An Inquiry into Automobile Marketing Ability Based on Electronic Commerce

作　　者：丁晓萍[1] 

机构地区：[1]福建船政交通职业学院,福建福州350007

出　　处：《科教文汇》2012年第34期68-69,共2页Journal of Science and Education

摘　　要：随着电子商务的发展,网络购物正被越来越多的消费者所接受,电子商务在汽车营销中的作用将越来越大。本文简要介绍了目前电子商务在汽车营销中的应用及其存在的问题,探讨如何发挥电子商务的优势,以此进一步提高汽车营销能力。With the development of electronic commerce, online shopping has been increasingly accepted by consumers. E- commerce will contribute more to the automobile marketing. The article briefly introduces the electronic commerce＇s appli- catiofi and existing problems in the automobile marketing, dis- cusses how to play the advantages of electronic commerce and further improve the ability of automobile marketing.

关 键 词：电子商务 汽车营销 网络 

分 类 号：G420[文化科学—课程与教学论]