微博时代中小企业社会化招聘流程优化设计——基于生态加环原理的分析  

The Process Optimization Design of Social Recruitment of Smalland Medium-sized Enterprises in the Micro-blog Era——Based on Analysis of Ecological Added Loop

作　　者：冯海芳[1] 王东强[1,2] 田书芹[3] 

机构地区：[1]重庆文理学院公共管理学院 [2]西南财经大学 [3]重庆文理学院经管学院

出　　处：《中国人力资源开发》2013年第3期33-36,共4页Human Resources Development of China

基　　金：教育部人文社科项目<社会转型期中小企业人力资源生态管理模式及应用研究>;(12YJCZH044)资助

摘　　要：目前,传统媒介招聘和网络招聘都面临着无法回避的现实问题。微博时代中小企业社会化招聘在提升中小企业雇主品牌形象、拓展中小企业招聘信息、减少招聘双方人岗匹配风险等方面具有优势。本文依据隐喻研究方法,借鉴生态加环原理,从建立官方微博、发动全员微博招聘、进行微博讨论、审核微博履历、整理微博档案等方面对中小企业人力资源招聘流程提出了优化设计的意见。At present, traditional media recruitment and network recruitment are faced with unavoidable real problem. The social recruitment of small and medium-sized enterprises in the micro-blog era just makes up for the deficiencies from the perspective of enhancing the employer brand image, developing recruitment information and reducing matching risk between people and post. According to the metaphor research methods, we can carry out human resources recruitment process optimization design of mall and medium-sized enterprises from the perspective of the official micro-blog establishment, staff recruitment launching, micro-blog discussion, micro-blog resume audit and micro-blog files arrangement based on analysis of ecological added loop.

关 键 词：微博 中小企业 社会化招聘 流程优化 生态加环 

分 类 号：F272.92[经济管理—企业管理]