陆羽茶文化产业论析  

An Analysis of Lu Yu Tea Culture Industry

作　　者：李文杰[1] 

机构地区：[1]浙江农林大学茶文化学院,浙江临安311300

出　　处：《南宁职业技术学院学报》2013年第1期9-12,共4页Journal of Nanning College for Vocational Technology

基　　金：浙江省哲学社会科学规划项目<民俗文化经济化及其业态模式研究:浙江茶文化的实证>研究成果;(12XKGJ10)

摘　　要：陆羽茶文化产业是传统茶产业之外的一个新兴领域,它属于文化产业范畴,隶属第三产业。陆羽已经成为了一个品牌,发挥陆羽及其《茶经》的品牌价值,可以直接带动中国茶文化产业及其他相关产业的发展。文化产业管理、茶学、茶文化都是陆羽茶文化产业的支撑学科。对陆羽茶文化进行研究,拓展了中国茶文化研究的空间,是茶文化与文化产业结合的精品产业。陆羽茶文化产业涉及到纸质传媒业、广播影视产业、文化旅游产业、艺术产业、网络文化产业、广告产业、教育产业等,已经悄然向这些相关产业与领域进军,并初具规模。Lu Yu tea culture industry, a newly-developed field beyond the traditional tea industry, belongs to the category of culture industry and the tertiary industry. Lu Yu has been developed into a brand and full play should be given to the brand value of Lu Yu and his ＂Tea＂, which directly contributes the development of tea culture industry and other industries. There are many disciplines backing up Lu Yu＇s tea culture industry, such as Culture Industry Management, Tea Science, Tea Culture, etc. The study of Lu Yu tea culture industry, which is the top-quality industry integrating tea culture with culture industry, expands the space for Chinese tea culture research. Lu Yu tea culture industry has silently advanced towards the relevant fields it involves.

关 键 词：陆羽 茶文化 文化产业 《茶经》 茶艺 

分 类 号：TS971[轻工技术与工程] G124[文化科学]