如何提升公交车内广告的效果  

How to Promote the Ad Effect in the Car

作　　者：刘笑男 

出　　处：《中国广告》2013年第2期126-128,共3页China Advertising

摘　　要：公交车内的广告具有形式多样、覆盖率高、价格低廉等特点,备受企业关注,是企业最主要的媒体投放形式之一。公交车内广告的实际效果又是如何呢?本文将乘客体验作为研究的新视角,着重分析了在新媒体环境下影响公交车内广告效果的因素,阐述了提升公交车内广告效果的具体对策,希望能给企业提供一些参考。Bus car advertising has diverse forms, high coverage, low price and so much business concern, which is one of the enterprises most important form of media delivery. The actual effect of the public transportation vehicle advertising and how？ Passengers experience as a new perspective of the study, analyzed the factors that affect the public transportation vehicle advertising effectiveness in the new media environment and on specific measures to improve public transportation vehicle advertising effectiveness, I hope to give enterprises to provide some reference.

关 键 词：公交车广告 广告效果 操作策略 

分 类 号：F713.8[经济管理—广告]