有限产能下单向替代的闭环供应链定价模型研究  

The Pricing Model of Closed-loop Supply Chain with Capacity Constraint under One-way Substitution Strategy

作　　者：梁云[1] 雷红[2] 左小德[2] 

机构地区：[1]广东金融学院工管系,广东广州510521 [2]暨南大学管理学院,广东广州510632

出　　处：《管理工程学报》2013年第1期114-120,共7页Journal of Industrial Engineering and Engineering Management

基　　金：暨南大学211工程第三期重点资助项目;暨南大学管理学院育题基金资助项目

摘　　要：本文分析存在产品替代策略的情况下,闭环供应链在有限产能及废旧物品回收数量有限条件下的最优定价策略,分别得出四种不同情形下的最优定价策略与利润情况。同时,分析产能限制及废旧物品回收数量限制两个条件对最优定价决策与利润水平的影响,并通过数值试验进行验证。This paper adopts product substitution strategy to analyze the optimal pricing strategies of closed-loop supply chains with capacity and used product collecting volume constraints. The optimal pricing schemes and profit levels are also calculated under four circumstances. Moreover, this paper discusses the influence of the above two constraints on optimal pricing strategies. Finally, numerical experiments are adopted to test the theoretical analysis. There are two kinds of products in a remanufacturing closed-loop supply chain： new product and remanufactured product. Although both products have similar functions, customers have higher quality perception for new products than re-manufactured products because of production cost and durability factors. Sometimes, a manufacturer needs to provide customers with new products for the price of remanufactured products because the latter products are out of stock. In general, customers are receptive to the substitution effect. Capacity constraint of the manufactureralso plays an important role in the pricing strategy for a supply chain because new products and remanufactured products consume same labor, machine hours and other resources. When a manufacturer＇s capacity cannot satisfy all demands of both products, the capacity allocation decision becomes important because it can affect profit of supply chain members. With the assumptions of one way substitution and capacity strategy, mathematical models are set up to explore pricing strategies in the closed-loop supply chain. This study also considers the relationship between new product ＇ s sales amount and remanufactured product＇s output amount. The proposed model helps derive optimal pricing strategies and profit under four circumstances. The model also helps discover that when manufacturing capacity is sufficient the optimal pricing strategy is irrelevant to capacity volume, but is affected by market volume, production cost, price coefficient, and collection cost. A numerical experiment is used to verify theo

关 键 词：闭环供应链 产能限制 废旧物品回收数量限制 

分 类 号：F274[经济管理—企业管理]