网络团购模式下顾客重复购买意向影响因素研究  

Research of customer repeat purchase intent influencing factor under network group purchase mode

作　　者：李泓蓉[1] 

机构地区：[1]北京工业大学经济与管理学院

出　　处：《特区经济》2013年第3期221-222,共2页Special Zone Economy

摘　　要：本文基于相关文献研究建立了网络团购模式下顾客重复购买意向影响因素模型,揭示了各因素与重复购买意向之间的实证关系,对实证研究结果进行了分析和讨论,为团购网站经营者提出了相关建议以帮助其提升顾客重复购买意向,促进顾客实际重复购买。Based on related theoretical research,a theory model of the factors affecting customers’ repurchase intention of online group buying has been set up.With the help of statistics softwares,the model has been proved,conclusions have been drew and analyzed and suggestions for enhancing customers’ repurchase intention have been put forward.

关 键 词：网络团购 顾客重复购买意向 感知价值 

分 类 号：F274[经济管理—企业管理] F724.6[经济管理—国民经济]