“假日营销”项目化实践教学模式研究  

Research on 'Holiday marketing' project practice teaching mode

作　　者：张晓红[1] 

机构地区：[1]山东商业职业技术学院,山东济南250103

出　　处：《山东商业职业技术学院学报》2013年第2期46-48,共3页Journal of Shandong Institute of Commerce and Technology

摘　　要：以拓展学生综合素质、锻炼其适应能力和社交能力,积累其社会阅历和工作经验为目的,提出了"假日营销"项目化实践教学模式。该实践教学模式利用学生利用寒暑假假期时间,组织学生进入合作企业实习,通过运作系统、质量评价系统、保障系统三个系统保障教学项目的顺利进行。In order to extend the students＇ comprehensive quality, exercise their ability and social ability, accumulate social experience and work experience, this thesis puts forward ＂the holiday marketing＂ project practice teaching mode. The practice teaching mode uses winter and summer vacation time, organizes students into cooperative enterprise, through the operation of the system, quality evaluation system, security system for the smooth progress of the project teaching. The practice has proved that the ＂holiday marketing＂ project practice teaching mode is feasible, and achieved good results.

关 键 词：假日营销 项目化 实践教学模式 

分 类 号：G712[文化科学—职业技术教育学]