基于战略视角的烟草企业文化构建研究初探  

A preliminary study on tobacco enterprise culture construction with strategic perspective

作　　者：王毅辉[1] 

机构地区：[1]中国烟草总公司广东省公司

出　　处：《中国烟草学报》2013年第2期90-94,共5页Acta Tabacaria Sinica

基　　金：广东省烟草专卖局(公司)2010年科技立项项目(No.201008);国家自然科学基金青年项目(批准号:71102058);国家自然科学基金面上项目(批准号:71172050);中央高校基本科研业务费项目(批准号:2011221012)

摘　　要：剖析了在缺失企业战略考虑条件下我国烟草企业文化构建存在的误区。构建起烟草企业文化与企业战略的关系框架,并提出相应的政策建议。Enterprise culture has always been a hot research topic especially in a time when enterprise management is entering a new stage. However, insufficient research has been done on tobacco enterprise culture construction with strategic perspective. Misunderstandings of tobacco enterprise culture construction without consideration of strategy are analyzed in detail. A framework reflecting relationship between tobacco enterprise culture and its strategy is established, under the guidance of the Top Two Principles. Policy suggestions are proposed.

关 键 词：企业文化 战略 管控 文化评价 

分 类 号：F270[经济管理—企业管理] F426.8[经济管理—国民经济]