结合商业环境的网络营销教学实践改革探析  

Research on the Reform of the Teaching Practice of Network Marketing Combining the Commercial Environment

作　　者：周蓓[1] 

机构地区：[1]四川农业大学信息与工程技术学院,四川雅安625000

出　　处：《科教导刊》2013年第13期163-164,共2页The Guide Of Science & Education

基　　金：省科技厅项目基金资助;项目名:四川省地震灾区农业企业电子商务成功实施要素研究;立项编号:2010ZR0134

摘　　要：随着电子商务的高速发展,网络营销人才需求也不断增长,为适应现实商业需求,高校网络营销教学实践亟需改革。本文就高校网络营销教学实践存在的问题进行分析,提出从建立校企合作模式、优化教师指导方式到建立科学合理的教学实践评价机制的"三位一体"改革思路,并结合实际探讨具体的操作原则和方法。With the rapid development of electronic commerce, the demand of network marketing talented is growing. In order to adapt to the actual business needs, the teaching practice of network marketing of universities is in urgent need of reform.This paper analyzes the existing problems in the teaching practice of network marketing, puts forward the ＂three-inone＂ reform thought： establishing the school-enterprise cooperation mode, optimizing teachers＇ guidance method, and establishing a scientific and reasonable teaching practice evaluation mechanism. And it explores the specific operating principles and methods combined with the practices.

关 键 词：网络营销 教学实践改革 校企合作模式 

分 类 号：G424[文化科学—课程与教学论]