中文汽车印刷广告的互文性分析  

Analysis of Intertexuality of Chinese Printing Advertisements of Automobiles

作　　者：赵越[1] 

机构地区：[1]山东协和学院,山东济南250000

出　　处：《科教导刊》2013年第11期126-127,共2页The Guide Of Science & Education

摘　　要：本文探讨了中文汽车印刷广告中广泛存在的互文现象,对其功能进行了分析。本研究的目的是描述互文性在中文汽车印刷广告中的普遍性及其所发挥的重要作用,并揭示了汽车广告是如何成功运用互文性来有效传达意义、进行劝说的。The paper discusses the phenomenon of intertexuality that widely appeared in Chinese printing advertisements of automobiles and makes an analysis of its function. The purpose of the study is to describe intcrtcxuality＇s universality and its important roles in Chinese printing advertisements of automobiles and the paper reveals how automobile advertisements successfully use intertcxuality to effectively convey meanings and make persuasion.

关 键 词：中文汽车印刷广告 互文性 功能 

分 类 号：F713.8[经济管理—广告]