沈阳市小学生消费行为的特征及其影响因素  

Consumption behavior of pupils in Shenyang:its charactaerics and influencing factors

作　　者：张开荆[1] 

机构地区：[1]沈阳工程学院政法系,辽宁沈阳110136

出　　处：《辽宁师范大学学报（自然科学版）》2013年第2期285-290,共6页Journal of Liaoning Normal University:Natural Science Edition

摘　　要：选取沈阳市6所小学1 150名学生为被试,通过问卷调查小学生消费行为特征及影响因素,研究小学生消费行为表现的5个维度:自主性、虚荣性、享乐性、量力性和实用性.影响因素主要有性别、是否独生子女、年级、父母文化程度、父母职业、家庭收入、是否接受过理财教育等,认为小学生消费行为在虚荣性和量力性上存在显著性别差异,独生子女的量力性和虚荣性显著高于非独生子女,父母学历、年级不同的小学生在虚荣性、享乐性、量力性和实用性上存在显著差异,父母职业、家庭收入不同的小学生,享乐性、量力性、实用性和自主性上存在显著差异,而接受理财教育较多的小学生,虚荣性与享乐性较少,量力性、实用性和自主性较多.In order to investigate the characteristics and the influencing factors of pupils＇ consumption behavior, 1150 students from 6 primary schools in Shenyang were selected to complete a question- naire. Results indicated that pupils＇ consumption behavior consisted of 5 dimensions.independence, vanity, hedonism, capability and utilitarianism. Influencing factors mainly included sex, only-child or not, grade, parents＇ highest level of education and their occupation, family income, and whether or not receiving financial education. There were significant sex differences in vanity and capability; Only-children scored higher in vanity and capability than non-only children; Compared to those who did not receive financial education, pupils who did scored lower in vanity and hedonism, and higher in capability, utilitarianism and independence.

关 键 词：小学生 消费行为 消费心理 影响因素 

分 类 号：F713.58[经济管理—市场营销]