高职院校品牌经营存在的问题及对策探究  

Explore for Problems and Countermeasures of Vocational colleges' Brand Management

作　　者：陆松[2] 张爱闻 霍玉文 

机构地区：[1]不详 [2]广西师范大学成人教育学院

出　　处：《职教通讯》2013年第10期60-63,0,共4页Communication of Vocational Education

基　　金：广西教育科学"十二五"规划课题"广西高职专升本教育与应用型本科教育衔接研究"(项目编号:2011C0033);广西师范大学2011年度职业教育研究专项课题"建设社会主义新农村背景下农村职业教育创新与发展研究"

摘　　要：高职院校要实现科学发展,必须树立品牌战略的发展思路。根据高职院校发展的内外部环境变化,针对在品牌经营中存在的问题,提出依靠特色创品牌,在品牌建设中彰显特色;坚持以就业为导向,主动服务经济社会发展;深化校企合作,共同打造强势品牌;坚持以创新的理念引领品牌经营等策略,以期推进高职院校快速发展。Vocational colleges must establish brand strategy ideas to realize scientific development. According to the higher vocational education development of changement at the internal and external environment, based on the problems in brand management, This paper puts forward several countermeasures in order to promote the rapid development of higher vocational education, such as building brand relying on the colleges ＇characteristics and revealing characteristics on brand construction; adhering to the employment as the guidance and servicing economy social development actively; deepening the cooperation between colleges and enterprises to build a strong brand together; insisting on the concept of innovation to lead brand management strategy, etc.

关 键 词：高职院校 品牌经营 问题 对策 

分 类 号：G718.5[文化科学—职业技术教育学]