花果山风鹅与休闲食品市场营销模式的探讨  

Huaguo Mountain Wind Goose and Leisure Food Marketing Patterns Discussed

作　　者：杨林庆生 吴泓毅[1] 赵立勤[1] 陈之昶[1] 

机构地区：[1]淮海工学院商学院,江苏连云港222005

出　　处：《淮海工学院学报（人文社会科学版）》2013年第4期21-24,共4页Journal of Huaihai Institute of Technology(Humanities & Social Sciences Edition)

基　　金：江苏省大学生实践创新训练计划省级立项项目(2012JSSPITP2633)

摘　　要：在对地方食品特产市场进行市场分析的基础上,结合地方中小土特产企业的特点和休闲食品市场发展广阔的发展前景预期,得出转型为休闲食品企业是食品特产企业发展壮大的必由之路的结论。重点研究了花果山风鹅开拓休闲食品市场的战略和策略,探讨其独特的营销模式及其对其他中小食品土特产企业的借鉴。In the market for local food specialties on the basis of market analysis,combined with local characteristics of local smes and broad prospects for development,leisure food market development transformation as leisure food enterprises is the only way for food specialty enterprise＇s development and growth.Huaguo mountain wind goose snack food market is mainly studied the strategies and tactics,and to explore its unique marketing model and the reference of other food products,small and medium enterprises.

关 键 词：花果山风鹅 地方土特产 市场拓展 休闲食品 营销模式 

分 类 号：F713.56[经济管理—市场营销]