制造企业服务导向与创新绩效:一个基于顾客互动视角的理论模型  

Service Orientations and New Product Performance in Manufacturing Companies:From the Perspective of Customer Interactions

作　　者：薛佳奇[1] 刘婷[2] 张磊楠[1] 

机构地区：[1]对外经济贸易大学国际商学院,北京100029 [2]上海大学管理学院,上海200444

出　　处：《华东经济管理》2013年第8期78-82,共5页East China Economic Management

基　　金：国家自然科学青年基金项目(71102079;71002054;71102078)

摘　　要：服务导向不仅拓展了制造企业的利润空间,也为企业提高创新绩效创造了机会。文章依据资源基础理论,构建了一个理论模型,旨在探讨制造企业是如何利用服务业务,建立与顾客的互动,进而影响创新绩效的。研究结论为制造企业利用服务业务提高创新绩效提供了有益的理论指导。Service orientations not only increase the manufacturer＇s profits, but also create an opportunity to improve innovation performance. According to resource-based theory, this study constructed a theoretical model which explores how manufacturers take advantage of service orientations to interact with customers and then affect the innovation performance. Tbc resuits provide guideline for manufacturers who will use service business to improve innovation performance.

关 键 词：制造企业 服务导向 顾客互动 创新绩效 

分 类 号：F272[经济管理—企业管理]