浅谈户外广告媒体投放策略  

On outdoor advertisement launching strategy

作　　者：吕瑞 

机构地区：[1]深圳市高速广告有限公司,广东深圳518000

出　　处：《特区经济》2013年第7期150-152,共3页Special Zone Economy

摘　　要：随着经济的快速发展以及现代科技的不断涌现,带来了户外广告业井喷式的发展。虽然新型的户外广告媒介层出不穷,但在有限的城市空间内,优越的户外广告位置成为稀缺资源。如何合理科学地进行户外广告投放,已成为大多数广告主企业所面临的问题。本文通过分析户外广告媒介的特性,结合企业的产品特点以及广告目标,对户外广告投放进行了策略性的思考。With the rapid development of economy and the emergence of modern technology,the development of outdoor advertising industry has been developing like blowout.Although the new outdoor media advertising emerge in an endless stream,outdoor advertising location become scarce resources.in a limited city space.In order to avoid outdoor advertising resources waste,the publishing strategy of outdoor advertising has been considered by the majority of enterprises.This article aims at thinking the outdoor advertising strategically,through analyzing the features of outdoor advertising media,combining with the characteristics of enterprises and the goal of advertising.

关 键 词：品牌 广告效果 投放策略 

分 类 号：F713.8[经济管理—广告]