试论网络公共事件中表达主体的修辞意图  

On the Rhetoric Intension of Subjects Expressed in Public Events through Internet

作　　者：李红[1,2] 董天策[3] 

机构地区：[1]西北师范大学传媒学院 [2]暨南大学新闻与传播学院 [3]重庆大学新闻学院

出　　处：《学术研究》2013年第7期46-51,159,共6页Academic Research

基　　金：教育部人文社科基金青年项目“符号、语境、传播及意义的生成--网络舆论的符号学分析”(11YJC860022);国家社科基金项目(11BXW025);广东省教育厅人文社科重大攻关项目(11ZGXM86001)“网络群体性事件的预防、引导与治理研究”的阶段性成果

摘　　要：修辞虽然属于符号形式层面,但是它深刻影响到意义的表达。网络公共事件中的修辞是一种日常生活的修辞,而非文艺修辞,因而其表达主体始终推动着修辞行为的展开,并根据各自的不同意图选择修辞策略,进行符号建构。当事人的修辞意图是利益取向的,网民试图通过狂欢实现对话意图,国家和媒体所表达的则是具有合法性和意识形态建构的宏观修辞意图。The rhetoric,one of the forms of signs,affects profoundly the expression of meaning.The rhetoric in network public events is mainly concern with daily life rather than literary arts.Thus the expression subjects always push rhetoric behavior forward,select rhetorical strategies and do symbolic construction according to their dif ferent intentions.The rhetorical intention of the implementers is interest-oriented,i.e.netizens attempt to achieve successful expression of dialogue intention through carnivals,and both the government and the media have the intention of constructing legitimacy and ideology in macro-level.

关 键 词：网络公共事件 表达主体 修辞意图 对话 合法性 

分 类 号：G20[文化科学—传播学]