由地震前后广告变化管窥报业伦理道德现状——以《广州日报》、《羊城晚报》和《21世纪经济报道》为例  

Review the changes and development of media ethics based on statistics of advertisements, before and after the two earthquakes

作　　者：张毅莲[1] 梁宛善[1] 

机构地区：[1]暨南大学人文学院

出　　处：《广告大观（理论版）》2013年第4期87-98,共12页Journal of Advertising Study

基　　金：广东高校优秀青年创新人才培养计划项目<低碳消费视域下摆脱品牌符号异化的对策研究>阶段成果项目编号2012WYM_0020;中央高校基本科研业务费专项资金资助暨南大学青年起步基金项目<低碳消费视域下品牌符号异化之媒体对策研究>阶段成果;暨南大学第十三批教学改革项目<通识教育选修课<广告批判与赏析>的教学效果研究>阶段成果

摘　　要：2013年4月13日发生在四川的7.0级芦山地震勾起国民关于汶川大地震的集体回忆。汶川地震报道被学界认同为中国灾难报道转型的代表之一,此后5年间频发的灾难事故不断考验和锻炼着媒体,同时社会与学界对灾难报道的反思就媒体伦理问题展开了广泛的讨论。本文将通过对广东三家报纸在两次地震前后的广告、文字与图片报道进行抽样统计与对比,分析探讨广东报业媒体伦理的变化发展,总结出其中取得的进步与存在的不足。n the same season, region and type of disaster, the 7.0 Lusha on April 13,2013 remained the national of Wenchuan earthqua Wenchuan are deemed to one of representatives of transformat n earthquake which ke on the coLLective ion in Chinese disas occurred in Sichuan province memory. The news reports of ter reportin During the next five years, frequent disasters continue to test and exercise the Chinese media both society paper wilt ch and academia discussed extensively about disaster reporting on the issues on g by the academia. At the same time, media ethics. This oose three newspaper offices of Guangdong Province as samples whose advertisements, reports and photos in those two earthquakes wiLL be counted and contrasted to analysis and discuss the change of newspaper media in Guangdong Province. It also will sum up the progress and shortcomings about the change, and try to put forward some problem-based countermeasures and suggestions

关 键 词：汶川地震 芦山地震 媒体伦理 

分 类 号：B82-05[哲学宗教—伦理学] F713.8[经济管理—广告]