商务英语写作多模态设计的实证研究  

An empirical study on the multimodal course design of business English writing

作　　者：徐珺[1] 夏蓉[2,3] 

机构地区：[1]对外经济贸易大学英语学院商务英语与跨文化研究中心,北京100029 [2]对外经济贸易大学英语学院,北京100029 [3]温州大学外国语学院,浙江温州325035

出　　处：《外语界》2013年第4期32-39,共8页Foreign Language World

摘　　要：本实证研究探讨了商务英语写作课程的多模态设计。研究选取了实验班和参照班开展商务英语写作多模态教学实验,通过问卷调查、访谈及写作测试窥探了学生的商务英语写作过程,具体分析了多模态设计对学生的适用性、对商务英语写作过程的影响以及多模态化和商务英语写作能力的相关性。This paper reports an empirical study on the muhimodal course design of business English writing. The study conducts a muhimodal teaching experiment in the experimental class and the control class, and probes into the business English writing processes of college students by means of questionnaire surveys, interviews and writing tests. It investigates the applicability of the muhimodal design to students and its impacts upon their business English writing processes. The study also explores the relevance between the multimodalization of business English writing and students＇ writing competence.

关 键 词：商务英语写作 多模态设计 适用性 相关性 

分 类 号：H319[语言文字—英语]