公关例析法在高校哲学教学中的运用  

The Application of PR Case Analysis in College Philosophy Teaching

作　　者：孟钦武[1] 李昌[1] 

机构地区：[1]黔南民族师范学院政治法律经济系,贵州都匀558000

出　　处：《黔南民族师范学院学报》2013年第4期69-72,共4页Journal of Qiannan Normal University for Nationalities

摘　　要：自西方现代公关思想引入中国以来,公关学界从哲学视角研究公关理论和实务的成果逐渐增多,大学公共课教师开始注意到公关学与哲学两门学科知识之间相互交融和渗透的关系,并开始在大学哲学课堂教学中有目的地选择一些公关案例,引导学生运用课堂所学的哲学知识对这些公关案例进行分析。教学实践证明,这种公关案例哲学分析法的在大学哲学课堂中的运用,一方面使沉闷枯燥乏味的教学气氛大为改观,另一方面使大学生易于理解和掌握深奥晦涩的哲理。： The researches in the philosophic perspective and pragmatic achievements about PR theories have been increasing since the modem western PR concepts were introduced into China. The college teachers have found the relationship of blending and penetrating between PR and phi- losophy subjects and began to provide the students with some PR cases in teaching and guide them to make an analysis of them, which not only makes dassreom atmosphere more active, but helps the students understand the profound philosophic theories.

关 键 词：高校 哲学教学 公关案例 哲学分析 

分 类 号：C912.3[经济管理] G64[社会学]