安踏:泉州传统优势产业技术创新个案研究  

Anta: Case Research on Quanzhou Traditional Superiority Industry Technological Innovation

作　　者：殷勤[1] 

机构地区：[1]华侨大学工商管理学院,福建泉州362000

出　　处：《科技管理研究》2013年第19期21-24,共4页Science and Technology Management Research

基　　金：福建省高校服务海西重点项目"闽南地区区域经济发展研究"(B054);泉州市科技局社会发展计划重点项目"泉州传统优势产业转型升级的路径"(2011Z13)

摘　　要：对泉州民营企业的优秀代表安踏集团的技术创新进行多角度的探讨。分析了安踏技术创新的经验,是走一条从代工为主到创立自主品牌成功的技术创新道路,并逐步从品牌创新走向产品和生产技术创新。但是安踏的产品创新和生产技术创新目前基本表现为渐进性而非突破性、应用性而非基础性,具有较强的模仿性但又具有一定的自主性的特征。安踏技术创新取得较明显的成果,但目前仍然是劳动密集型企业,而不是技术密集型企业。因此,传统优势产业实现这个转型过程还需要较长期艰苦的过程。This article analyzes the technical innovation of Anta group, the outstanding representative of Quanzhou private enterprises, from the multiple perspectives. The paper studies the technology innovation experience of Anta, which follows a path from OEM to independent brand, and then gradually moves from brand innovation to product innovation and technical innovation. However Anta＇s product innovation and technical innovation at present are characterized by progressive and non - disruptive innovation, applied innovation rather than basic innovation with obvious imitation and a certain degree of independent innovation. Anta＇s technical innovation has made considerable achievement, but it is still labor - intensive enterprise, rather than technology - intensive enterprise. Therefore, the traditional superiority industry needs a longer - term and arduous process to achieve this transformation process .

关 键 词：安踏 传统优势产业 技术创新 个案研究 

分 类 号：F273.1[经济管理—企业管理]