论推进成人高等教育办学机构品牌建设的方略  

On the Strategy of Promoting Brand Construction Of Adult Higher Education Institutions

作　　者：陈洪连[1] 

机构地区：[1]青岛大学法学院

出　　处：《职教通讯》2013年第22期37-40,共4页Communication of Vocational Education

基　　金：国家社会科学基金"十一五"规划教育学国家一般课题"我国成人高等教育办学机构转型与创新研究"(项目编号:BKA070033)

摘　　要：品牌既是成人高等教育办学机构塑造自身形象、提高社会美誉度的基石,也是其增强竞争能力、实现可持续发展的重要保障。为推进成人高等教育办学机构品牌建设,必须坚持正确的品牌建设指导思想,彰显办学机构的优势和特色,选准品牌建设的市场定位,把握品牌建设的核心内容,注重品牌的维护和经营。The brand is not only the cornerstone of adult higher education institution shaping their own image and raising social reputation,but also the important guarantee to strengthen competitive ability,and realize the sustainable development of the adult higher education institution.In order to promote brand construction of adult higher education institution,we must adhere to the correct guiding ideology of the brand construction,highlight the advantages and characteristics of education institution,select the right market position of brand construction,grasp the core content of brand building,pay attention to brand maintenance and management.

关 键 词：成人高等教育办学机构 品牌建设 方略 

分 类 号：G724[文化科学—成人教育学]