组织信任与组织绩效:内部营销视角  

Organization Trust and Organizational Performance:Based on Inter nal Mar keting Perspective

作　　者：曲闻宇[1] 

机构地区：[1]东北林业大学,哈尔滨150040

出　　处：《中国林业经济》2013年第5期5-9,16,共6页China Forestry Economics

基　　金：黑龙江省教育厅人文社会科学项目(12514025)

摘　　要：基于内部营销视角探讨组织信任的方向性特征如何影响组织绩效。依据内部营销的理论逻辑,提出组织信任三个方向对组织绩效的影响假设和组织信任方向对组织绩效影响的差异性假设。实证结果证实了组织信任中对直接上司的信任和对高层领导的信任对企业绩效有显著的影响,而对同事的信任对企业绩效影响不显著;组织信任的三种方向中,对高层领导的信任对组织绩效的作用最高,对直接上司的信任作用次之,对同事的信任作用最低。This paper aims to study how the organizational trust affect organizational performance based on internal marketing perspective. We make three hypothesis about the relationships between organizational trust and organizational performance. Empirical results confirm the organizational trust in the direct supervisor of trust and high trust of the leadership on business performance has a significant impact, while the trust of colleagues on business performance was not significant;in the three direction of organizational trust, the role of trust to senior leadership on organizational performance is highest, followed the action of the direct supervisor＇s trust, trust in colleagues is lowest.

关 键 词：组织信任 组织绩效 内部营销 

分 类 号：F406.2[经济管理—产业经济]