基于市场需求提高图书腰封广告文案的写作  

Examples of books waist AD copy writing letter

作　　者：包克菲[1] 

机构地区：[1]内蒙古财经大学人文学院,内蒙古呼和浩特010051

出　　处：《现代营销（下）》2013年第9期126-127,共2页Marketing Management Review

摘　　要：当前,腰封广告文案的写作总体表现出手法千篇一律,语言内容空泛、浮夸,使读者厌弃,失去了这类广告应有的效应价值。为此,文案写作者需树立明确的目标意识,真正了解消费者的阅读心理,了解作品。以简练有效为写作标准,采用务实的内容,个性化、实用化的语言,改变文案趋同的写作现状,发挥腰封广告应有的作用。At present,the waist sealing AD copy writing overall behave the same and vague,grandiose.Rejected to the readers.Lost this kind of advertising effect value.Therefore,copy writers need to foster a sense of clear goals,to consumer demand as a starting point,with concise and effective writing standard,adopt practical content,personalized,practical application of language,change document writing status quo of convergence,play the role of waist AD should have.

关 键 词：腰封 广告文案 策划 写作 

分 类 号：G232[文化科学] F713.8[经济管理—广告]