塑造旅行社网络组织文化核心竞争力途径探究——以“广之旅”和“南湖国旅”为例  

On How to Shape Core Competitiveness of Travel Agency Network-based Organizations——A Case Study of GZL and Nanhu

作　　者：杨勇军[1] 匡建国[1] 

机构地区：[1]广东白云学院管理学院,广东广州510450

出　　处：《改革与战略》2013年第12期137-140,共4页Reformation & Strategy

基　　金：广东白云学院课题"旅行社企业核心竞争力研究"(项目编号:BYKY201235)的阶段性研究成果

摘　　要：旅行社本质上就是一个网络型组织,它将饭店、交通、景点等组织联系起来,为游客提供完整的旅游服务。旅行社集团扩大规模后存在着多种产权组织,这个大型旅行社网络组织最终提供的服务质量决定了企业竞争力的高低。旅行社需要打造强势企业文化,加强向网络组织辐射企业文化的能力,加强网络组织认同型信任建设。The travel agency is essentially a network organization. It linked the hotel, transportation, attractions and others, to provide complete travel service for tourists. Travel groups to expand the scale there are a variety of forms of organizations. The quality of service of travel agency ultimately determines enterprises competitive power. The travel agency develops network based organization unity need to construct identity values based trust. This paper approaches to establish the travel agency network organizational culture competitiveness.

关 键 词：旅行社 网络型组织 企业文化 核心价值观 品牌 

分 类 号：F270[经济管理—企业管理]