汽车营销专业《市场调查与预测》教学方法探讨  

Research on teaching methods about < market research and prediction > based on automotive market professional

作　　者：张东霞[1] 龙志军[1] 唐建生[1] 吴东平[1] 

机构地区：[1]佛山职业技术学院,广东佛山528137

出　　处：《科技创新导报》2013年第23期251-252,共2页Science and Technology Innovation Herald

摘　　要：为提高汽车营销专业必修课《市场调查与预测》的教学效果,该文对适合此门课程的教学方法进行分析,以选定有效的教学方法。经过分析,在此门课程中循序渐进地运用案例教学法、任务驱动法、项目驱动法,即可使学生深入理解此门课程的理论知识,熟练掌握此门课程的操作技巧,又可提高学生分析问题、解决问题、团体协作的能力。With the purpose of improving^market research and prediciion~＇s teaching efficiency, some appropriate teaching methods was analyzed, and selected the best methods for the course.According to the analyses,the case metht）d of instruction,task-driving method,project-driving method are suitable for the course.Combined those methods has contributed to students understand the course content,master the operating skill,and also improve their group cnoperalion ability and the ability of analyzing the problem and solve.

关 键 词：课程内容 教学方式 实践 能力 

分 类 号：G64[文化科学—高等教育学]