南京市消费者对转基因食品认知情况的研究——基于信息传递视角  

Study on Consumer's Cognition for Genetically Modified Food in Nanjing City——Based on the Perspective of Information Transmission

作　　者：俞文博[1] 顾熀乾[1] 唐春燕[1] 陈超[1] 

机构地区：[1]南京农业大学经济管理学院,南京210095

出　　处：《中国食物与营养》2013年第12期45-47,共3页Food and Nutrition in China

基　　金：国家社科基金重点项目"转基因作物产业化可持续发展研究"(项目编号:11&ZD172);南京农业大学国家大学生创新训练计划项目"基于信息传递视角的转基因消费意向及知识传播机制研究--以江苏省为例"(项目编号:201210307044)

摘　　要：转基因食品是人们生活中难以回避的问题。了解消费者对于转基因食品的认知情况,对于转基因食品管理和宣传具有重要作用。国内外学者对消费者的认知态度进行了大量研究,但针对信息传递导向的研究还很少见。本文根据南京市实地调查资料,重点从转基因食品信息传递角度对转基因消费认知情况进行研究,调查发现,南京市消费者对转基因食品有一定的认知度,但对转基因食品接受和购买采取了较为谨慎、理性的态度;转基因信息内容属性、传播载体和转基因食品的不同特性都会影响消费者对转基因食品认知情况。Genetically modified food is an inevitable problem in the life.Understanding the consumer＇s cognition for genetically modified food plays an important role for the management and propaganda of genetically modified food.Domestic and foreign scholars had done a lot of researches for the cognitive attitudes of consumers,but the study on information transfer direction was also very rare.According to the field survey in Nanjing city,mainly from the angle of information transmission of genetically modified food,the consumer＇s cognition for genetically modified food was studied.Investigation found that consumers in Nanjing city had certain awareness for genetically modified food,but adopted more cautious and rational attitude to accept and buy genetically modified food.The content attribute,transmission carrier of information about genetically modified food and the different characteristics of the genetically modified food would influence consumer＇s cognition for genetically modified foods.

关 键 词：转基因食品 消费者认知 信息传递 

分 类 号：TS201[轻工技术与工程—食品科学]