论体育赞助与山东高校足球运动的发展  

The Development of Sports Sponsorship and Shandong College Football

作　　者：袁航[1] 

机构地区：[1]山东体育学院,山东济南250014

出　　处：《体育科技文献通报》2014年第1期109-110,113,共3页Bulletin of Sport Science & Technology

摘　　要：本文运用文献资料法、问卷调查法和专家访谈法等对体育赞助与山东高校足球运动的发展情况进行了论述,二者共同促进共同发展。本文详细分析了体育赞助与山东高校足球运动发展的现状,探讨了山东高校足球运动获得赞助的可行性,并提出山东高校足球运动的发展对策。By using the method of literature review, questionnaire and expert interview, this paper makes analysis on development of sports sponsorship and Shandong college football. The relationship between each other is promo- tional and commonly developed. The author analyzes in detail the the present situation of college football＇ s devel- opment, explores the feasibility of getting sponsorship for Shandong college football movement, and puts forward the development strategies of Shandong college football movement.

关 键 词：体育赞助 高校 足球运动 

分 类 号：G843[文化科学—体育训练]