高校知识导向型媒体关系刍论  

On the New Knowledge-oriented Perspective for University Media Relations

作　　者：解迎春[1] 

机构地区：[1]湛江师范学院人文学院,广东湛江524048

出　　处：《合肥学院学报（社会科学版）》2014年第1期111-115,共5页Journal of Hefei University:Social Sciences

摘　　要：媒体的发展使得任何组织都无法忽视与媒体建立良好的互动关系,高校也不例外。借助高校在传播知识和文化上的优势,遵循双向对等,知识、服务、双赢的原则,建立知识导向型媒体关系将有助于塑造、修复和维护良好的高校社会形象。通过知识导向型媒体关系的建立,高校可以有效地平衡知识传递与信息公开。Any organization can’t ignore good interactive relationship with media because of development of media, so it is no exception to university. With advantage of knowledge and culture transmission, abiding by two-way symmetrical, knowledge, service and win-win principles, knowledge-oriented media relations will help to build, repair and maintain good social image of university. Through establishment of knowledge-oriented media relations, university can effectively balance knowledge transmission and information disclosure.

关 键 词：高校 媒体关系 知识导向 双向对等沟通 

分 类 号：G20[文化科学—传播学]