北京某公立医院医疗保险管理SWOT分析与策略应用  

Analysis and application on the health insurance management under the situation of public hospital reform in Beijing by SWOT method

作　　者：赵冠宏[1] 魏俊丽[1] 孙晶晶[1] 孙树学[1] 张健[1] 辛有清[1] 刘建[1] 

机构地区：[1]首都医科大学附属北京友谊医院,北京市西城区永安路95号100050

出　　处：《中国医院》2014年第2期45-47,共3页Chinese Hospitals

摘　　要：北京市公立医院改革对医院医疗保险管理提出了新要求,北京市某三甲医院采用SWOT分析法深入分析医院面对改革时的优势、劣势、机会、威胁,对医院医疗保险管理功能重新定义,制定策略并实施,从多部门联合共同转变管理方式、开发利用信息系统合理制定指标、多维度公平考核激励、有效宣传沟通4个方面进行改进,取得了一定效果。The public hospitals reform in Beijing proposed new requirements for the health insurance management in hospital. SWOT method was used to analyze the actual situation in hospital. By redefined the function of the health insurance management, the hospital made and practiced the strategies：changing the management model, developing the information system, formulating the target reasonable, assessing multidimensional, communicating and publicizing effectively. The strategies achieved a certain effect.

关 键 词：SWOT 医疗保险 公立医院改革 

分 类 号：R197.1[医药卫生—卫生事业管理]