少数民族企业如何构建民族企业文化——以新疆为例  

How to Build a National Minority Enterprise Culture:In Xinjiang for Example

作　　者：禹海慧[1] 

机构地区：[1]湖南涉外经济学院管理学院,湖南长沙410205

出　　处：《贵州民族研究》2014年第1期129-132,共4页Guizhou Ethnic Studies

摘　　要：在我国全面深化改革的新形势下,新疆少数民族企业正在迎来新的发展局面,如何构建民族企业文化,让民族企业在激烈的国内外市场竞争中,以自己独具特色的民族文化形成和构建坚强的企业发展软实力,在走向全国和世界市场中,用文化的独特作用和力量,把企业的核心竞争力提高到一个新的水平,为民族企业的繁荣创新和发展带来源源不断的动力,是我国新疆和少数民族企业在当代参与国内外市场竞争中发展壮大面临的新课题。in our country comprehensively deepen reform under the new situation, the xinjiang minorities development companies are bringing in the new situation, how to construct the national culture, national enterprise in the fierce market competition both at home and abroad, with their unique characteristics of the formation and build a strong national cultural soft power, enterprise development is on its way to the nation and the world market, with the unique role and power of culture, increase the core competitiveness of enterprises to a new level, for the prosperity of the national enterprise innovation and development to bring a steady stream of power, is in contemporary China＇s xinjiang and minority enterprise to participate in market competition both at home and abroad a new task faced by the development.

关 键 词：少数民族 企业文化 构建 

分 类 号：F279.234.5[经济管理—企业管理]