基于社会资本和计划行为理论的知识共享影响因素研究  

The Research for Influencing Factors of Knowledge Sharing Based on Theory of Social Capital and Theory of Planned Behavior

作　　者：郑万松[1] 孙晓琳[2] 王刊良[3] 

机构地区：[1]西安交通大学管理学院,陕西西安710049 [2]西安财经学院商学院,陕西西安710061 [3]中国人民大学商学院,北京100872

出　　处：《西安交通大学学报（社会科学版）》2014年第1期43-48,共6页Journal of Xi'an Jiaotong University：Social Sciences

基　　金：国家统计局研究项目(2012LY098);陕西省自然科学基金项目(2010JM9004);陕西省软科学基金项目(2012KRM26)

摘　　要：在知识共享过程中,个人意愿直接决定共享行为是否发生。为此,结合社会资本理论和计划行为理论构建研究模型,以服务业为研究对象,通过问卷调查方式,探讨了员工知识共享态度和意愿的影响因素。结果显示:信任、形象、失去知识权威对知识共享态度有显著影响;知识共享态度、主观规范和感知行为控制对知识共享意愿有显著影响;而乐于助人对知识共享态度没有显著影响。In the process of knowledge sharing , individual intention directly determines whether the sharing behavior takes place. For this reason, this paper constructed a research model by combining the social capital theory with the planned behavior theory. The affecting factors of the attitude and intention of knowledge sharing of employees were dis- cussed with the service industry as the object of study and using the questionnaire survey mode. The results indicate that trust, image, loss of knowledge power have significant impacts on the attitude toward knowledge sharing. Besides, the attitude toward knowledge the intention of knowledge knowledge sharing. sharing, sharing. the subjective norm and the perceived behavior control have significant impacts on However, being ready to help others has no significant impacts on the attitude toward

关 键 词：知识共享 共享态度 共享意愿 社会资本理论 计划行为理论 

分 类 号：F272-0[经济管理—企业管理]