企业产品开发战略对知识经济的适应性评价  

Evaluation for the Adaptability of Enterprises'New Product Development Strategy to Knowledge Economy

作　　者：刘希宋[1] 王毅[1] 

机构地区：[1]哈尔滨工程大学经济管理学院,黑龙江哈尔滨150001

出　　处：《哈尔滨工程大学学报》1999年第6期76-83, ,共8页Journal of Harbin Engineering University

摘　　要：首先探讨了企业在产品开发中所必须作出的战略转变 ,这种新的转变表现在企业产品开发战略中将突出如下 5个新战略 :短周期更新滚动战略、竞合市场战略、领先技术战略、用户创新战略和生态产品战略 .其次 ,本文通过格栅获取法和模糊Borda数分析法 ,评价了企业产品开发战略对知识经济的适应性 ,为企业确定面向知识经济的产品开发战略提供了一种科学的决策手段 .The article first discusses the strategic change which must be made by the enterprises during new product development process.This new change includes emphasizing on five new strategies in enterprises'new product development strategy:short_cycle updating_rolling strategy,co_competition strategy,technology_leading strategy,user_innovation strategy and biological product strategy.Next,by means of grid_acquisition method and fuzzy borda analysis method,the article evaluates the adaptability of the enterprises'new product development strategy to knowledge economy,which offers the enterprises a scientific method to decide the new product development strategy.

关 键 词：产品开发 知识经济 适应度 评价 企业 短期更新战略 市场战略 技术战略 用户战略 生态产品战略 

分 类 号：F27[经济管理—企业管理] F062.3[经济管理—国民经济]