纺织服装企业文化在市场营销中的功能探析  

Study on the Function of the Textile and Apparel Corporate Culture in Marketing

作　　者：向星烨[1] 徐雅琳[1] 傅师申[1] 

机构地区：[1]四川大学轻纺与食品学院,四川成都610065

出　　处：《纺织科技进展》2014年第1期82-84,87,共4页Progress in Textile Science & Technology

摘　　要：阐述了纺织服装企业文化营销的涵义和特点,深入探讨了纺织服装企业文化在市场营销中的功能及作用,提出了服务于营销的企业文化建设思路。The meanings and characteristics of culture marketing for the textile and apparel enterprises were detailed. The function of the textile and apparel enterprises culture in marketing was deeply studied. The construction ideas of enterprises culture for marketing were proposed.

关 键 词：纺织服装 企业文化 市场营销 功能探讨 

分 类 号：F274[经济管理—企业管理] F426.86[经济管理—国民经济]