新媒体环境下高校电视台发展的思考  

Thinking of the Development of Colleges and Universities TV Stations in the New Media Environment

作　　者：王生玉[1] 

机构地区：[1]兰州城市学院传媒学院,甘肃兰州730070

出　　处：《甘肃高师学报》2013年第6期116-118,共3页Journal of Gansu Normal Colleges

摘　　要：新媒体的迅速发展为高校电视台的发展带来了巨大的机遇与挑战,探讨了高校电视台在新媒体环境下,如何准确定位、突出特色、发挥功能,促进高校电视台可持续发展。The rapid development of the new media has brought great opportunities and challenges to the development of university TV station, this paper probes into the university TV station in the new media environment, how to accurately positioning, highlight the characteristics, function, promote the sustainable development of TV universities.

关 键 词：新媒体 高校 高校电视台 发展 

分 类 号：G432[文化科学—教育学]