川酒原产地地理标志品牌公信力研究——结构、内涵及措施  

Study on Brand Credibility of Sichuan Liquor Products with Geographical Indications ——the Structure, the Connotations and the Measures

作　　者：崔风暴[1,2] 王云川 谢莲碧 

机构地区：[1]宜宾学院,四川宜宾644000 [2]中国酒史研究中心,四川宜宾644000 [3]<天府新论>,四川成都610071

出　　处：《酿酒科技》2014年第3期109-112,共4页Liquor-Making Science & Technology

摘　　要：公信力问题日渐成为白酒行业之殇,业界频频探因循由,力求化解之道。借鉴传统品牌公信力分析及建构理论,以川酒原产地地理标志品牌为媒介载体,实则针对川酒行业公信力的信用结构及内涵进行内省式解析,构建了三层次信用结构体系,并对体系中关键公信力度量指标——技术力、文化力的建立路径提出对策措施。The lack of credibility has become the crucial problem in liquor-making industry. Lots of experts made efforts to find the right solutions. In this paper, based on credibility analysis and constructivist theory of traditional brands, the credit-structure and the connotations of Sichuan liquor products with geographical indications were analyzed, a three-level credit-structure system had been established, and the approaches to the establishment of the key credibility-measuring indexes in the system including technical force and cultural force were introduced.

关 键 词：白酒 川酒 原产地地理标志 品牌公信力 

分 类 号：F426.82[经济管理—产业经济]