县域保险中的寿险营销创新  

County Insurance in Life Insurance Marketing Innovation

作　　者：彭勇嘉 王秀娟[1] 

机构地区：[1]西北农林科技大学经济管理学院,陕西西安712100

出　　处：《科技与创新》2014年第3期83-84,共2页Science and Technology & Innovation

摘　　要：县域寿险营销的核心是客户问题。在营销过程中,存在着准客户积累不足、新客户开拓不足、老客户留存不足和忠诚客户沉淀不足的问题。通过对数据库营销创新战略进行分析,从根本上解决了县域寿险营销中存在的问题。The core of county life insurance marketing is customer problems. In the process of marketing, such as insufficient accumulation of prospective clients, insufficient developing new and old customers retained and settling the problem of insufficient of loyal customers. Through the analysis of database marketing innovation strategy, fimdamentally solves the problems that exist in the county territory life insurance marketing.

关 键 词：县域保险 寿险营销 营销数据库 创新战略 

分 类 号：F274[经济管理—企业管理]