基于浮动定价模型的高速铁路票价定价机制实证分析  

Analysis on Examples of High-speed Railway Ticket Pricing Mechanism based on Floating Pricing Model

作　　者：张岚[1] 朱连华[1] 吴秀钰 沈蓓蓓[1] 宋迎曦 

机构地区：[1]南京信息工程大学数学与统计学院,江苏南京210044

出　　处：《铁道运输与经济》2014年第4期1-4,24,共5页Railway Transport and Economy

基　　金：高等学校大学生创新创业训练计划项目(201210300013);南京信息工程大学2012年实验室开放项目(12KF062)

摘　　要：以民航与高速铁路竞争为背景,考虑不同交通工具的服务特性,建立广义费用函数,结合Logit模型,分析客票收入、客流分担率、票价之间的关系,进而在铁路公司收入最大化的基础上,建立浮动定价模型,用逐步逼近法确定客流高峰期与非高峰期收入最大时的票价。最后以京沪高速铁路北京—南京段为例,通过调查数据确定模型参数,计算出高速铁路在高峰期与非高峰期的票价浮动区间,实现浮动定价,为铁路公司制定票价提供参考。Taking the competition between civil aviation and high-speed railway as background, and considering the service characteristics of different traffic modes, the general cost function was established. This paper, combining with Logit model, analyzes the relationship among ticket income, distribution rate of passenger flow and ticket price, and then the floating pricing model was established based on income maximization of railway companies, and by using the successive approximation method, the ticket price under income maximization in passenger flow peak time and non-peak time was determined. In the end, taking Beijing-Nanjing section on Beijing-Shanghai high- speed railway as example, through determining the model parameter by the investigation data, the ticket price floating region of high-speed railways in peak time and non-peak time were calculated so as to realize floating pricing and provide reference for fixing price by railway companies.

关 键 词：高速铁路 定价机制 浮动定价模型 广义费用函数 LOGIT模型 

分 类 号：F532.5[经济管理—产业经济]