新媒体语境下民族院校舆论引导刍议  

Opinions on Public Opinion Guidance at Ethnic Universities under the New Media Context

作　　者：刘珂欣[1] 

机构地区：[1]中央民族大学党委宣传部,北京100081

出　　处：《民族教育研究》2014年第2期58-62,共5页Journal of Research on Education for Ethnic Minorities

摘　　要：新媒体时代的到来,拓宽了舆论传播途径,增强了舆论互动性,但也降低了舆论引导的可控性,削弱了舆论引导主体的公信力。面对舆论新格局,民族院校要坚持马克思主义舆论引导思想,掌握舆论引导的主动权,成为各民族学生利益的发声筒,在平等互动中,积极转换话语体系,提升理论引导力。The coming of the new media era has expanded the channels of public opinion dissemination, increased interaction of public opinions and also affected the control of public opinion guidance. Faced with the new situation of public opinion, ethnic universities should uphold Marxist idea of public opinion guidance, hold the initiative, play the role of speaker for students＇ interests, and actively transform discourse system through equal interactions to enhance theoretical guidance.

关 键 词：新媒体 舆论 引导 民族院校 

分 类 号：G758.1[文化科学—教育学]