中国葡萄酒文化旅游发展战略研究——以宁夏贺兰山东麓为例  

Research on the strategic development of Chinese ' wine-culture-based tourism——A case of east piedmont area of Helan Mountain,Ningxia

作　　者：张红梅[1] 宋莉[1] 沈杨[2] 

机构地区：[1]北方民族大学管理学院旅游系,银川750021 [2]宁波职业技术学院旅游系,宁波315000

出　　处：《干旱区资源与环境》2014年第5期197-202,共6页Journal of Arid Land Resources and Environment

基　　金：2012年度宁夏回族自治区科技支撑软科学项目<宁夏贺兰山东麓葡萄酒产业与旅游产业对接研究>;2012年度银川市社会科学研究项目<宁夏贺兰山东麓葡萄酒产业与旅游产业互动发展研究>的阶段成果资助

摘　　要：研究贺兰山东麓葡萄酒文化旅游对于促进区域产业结构升级和葡萄酒产业可持续发展具有重要意义。文中以文献比较、实地调查、专家访谈获取的资料为依据,采用规范分析的方法,分析贺兰山东麓葡萄产业与文化旅游产业对接的契合点,探讨中国葡萄酒文化旅游发展的战略问题。研究结果发现延伸型、重组型、渗透型这三种融合模式适合于葡萄酒产业与文化旅游产业的互动发展。在集群化运行机制下打造特色产品,推进配套服务体系建设,可促进葡萄酒文化旅游产业健康发展。The studies on the development strategy of the wine-based culture tourism industry area along the east piedmont of Helan Mountain in Ningxia are of great significance in the promotion of the regional industrial structure upgrading and of the sustainable development of the local winemaking industry. We analyzed the potential points that may link the viniculture industry in area along the east piedmont of the Helan Mountain with the Ningxia Region＇s culture-based tourism industry,and studied the strategic issues concerning the development of China＇s wine-culture-based tourism industry on the basis of the on-spot investigations,experts interviews and literature accessions. The study shows that the three major interacting models best linking the winemaking industry and the culture-based tourism industry are known as the model of extension,the model of restructuring and the model of penetration. The paper proposed the wine-culture-based tourist routines. It proposed,in addition,to promote the sound development of the local winemaking industry through the construction of the associated matching service facilities for the local wine-culture-based tourism industry.

关 键 词：文化旅游 葡萄酒 实地调查 战略 贺兰山东麓 互动模式 

分 类 号：F590.3[经济管理—旅游管理]