社交媒体在医患沟通中的应用探讨  

A Discussion on the Application of Social Media in Doctor- patient Communication

作　　者：侯胜田[1] 王海星[1] 

机构地区：[1]北京中医药大学管理学院,北京100029

出　　处：《中国医学伦理学》2014年第2期290-292,共3页Chinese Medical Ethics

基　　金：北京市重点学科:中医人文学(医院文化)项目资助;国家中医药管理局重点学科:中医文化学项目资助

摘　　要：传统的医患沟通方式受到了沟通时间短、沟通范围窄的限制,已不能满足患者对于医患沟通的需求。伴随网络技术的发展,社交媒体在医疗服务领域的应用范围扩大,借助社交媒体开展医患沟通具有一定的适用性与可行性。通过分析传统医患沟通方式的局限性,借鉴社交媒体在医疗服务领域的应用经验,提出借助社交媒体主动推送信息、加强医患互动;开展院前、院后沟通,扩展沟通范围;收集患者意见,受理患者投诉的医患沟通策略。The traditional ways of doctor -patient communication , are limited by the communication time and scope , both of them have been unable to meet the patients＇communication needs .With the continuous development of network , social media extends the application scope in the field of healthcare .The application of social media in doctor-patient communication has some applicability and feasibility .This paper analyzes the limitations of tradi-tional doctor-patient communication , tries to apply the experience of social media in the field of healthcare , and puts forward some new application strategies：push information initiatively and enhance the doctor -patient interac-tion;carry out pre-hospital and aftercare communication to extend communication scope; collect feedbacks from patients and handle patients＇complaints.

关 键 词：社交媒体 医患沟通 医患关系 应用策略 

分 类 号：R-052[医药卫生]