高职院校招生宣传工作存在的问题、原因与策略  

Analyses of Enrollment Publicity of Higher Vocational Colleges: Problems, Causes and Countermeasures

作　　者：李海[1] 

机构地区：[1]广东外语艺术职业学院高职研究所,广东广州510640

出　　处：《广州广播电视大学学报》2014年第2期59-63,109,共5页Journal of Guangzhou Open University

基　　金：广东省教育科研"十二五"规划2012年度研究项目"生源减少背景下高职院校专业建设研究:来自招生的视角"(项目编号:2012JK106)

摘　　要：高职院校招生工作可能存在招生渠道较窄、手段单一、品牌宣传较弱、招生宣传不实等问题。针对这些存在的问题,分析了二级系部不重视、专业建设滞后、招生工作认识不到位、学校领导不重视等问题。分析表明,应根据不同的媒体、不同的时段、不同的区域和自身的特色进行有针对性的宣传,才能吸引生源报考,生源质量和数量才会整体提高。There arouse many problems when a higher vocational college doing its enrollment publicity such as narrow channels, undiversified approaches, vague image and and exaggeration. This paper points out that these problems are attributed to such factors as less importance attached to the job, discipline development lagging behind the current situation, and misconceptions etc, and proposes strategies to publicize the school's characteristics, by adapting to a variety of media, times and regions so that more and better students could be recruited.

关 键 词：高职院校 招生宣传 问题 对策 

分 类 号：G718.5[文化科学—职业技术教育学]