连锁经营管理专业文化建设路径探析  

Analysis on Paths of Culture Construction in Chain Operation Management Major

作　　者：王艳[1] 蒋祥龙[1] 

机构地区：[1]亳州职业技术学院管理系,安徽亳州236800

出　　处：《长春大学学报》2014年第4期497-499,共3页Journal of Changchun University

基　　金：安徽省2010年教学研究项目(20101466);2011年度中央财政支持项目(教职成厅[2001]71号)

摘　　要：为了有效解决连锁经营管理专业毕业生离职率高和连锁零售企业人才缺乏的问题,项目组以专业文化建设为平台,以期通过与连锁企业共建包括专业理念识别、视觉识别、听觉识别、行为识别的专业识别系统,提高本专业学生的专业认同感、突出专业技能、缩小专业培养目标与企业需求规格的距离。In order to effectively solve the problems that the turnover rate of graduates from chain management major is high and talents of chain retail enterprises are lack,the project team,taking the specialty culture construction as the platform,hopes to co-establish a professional recognition system with enterprises including professional concept recognition,visual recognition,auditory recognition and behavior recognition,so as to improve students＇ professional identity,highlight professional skills and shorten the gap between professional training objective and enterprise requirements.

关 键 词：连锁经营管理专业 专业文化建设 校企合作 专业识别系统 

分 类 号：G711[文化科学—职业技术教育学]