企业营销中的顾客期望与顾客满意  

Expectation and Satisfaction from Customers in Enterprise Marketing

作　　者：王长春[1] 石晓光[1] 

机构地区：[1]吉林省经济管理干部学院工商管理系,吉林长春130012

出　　处：《吉林省经济管理干部学院学报》2000年第6期36-37,共2页Journal of Jilin Province Economic Management Cadre College

摘　　要：在市场经济条件下 ,企业只有赢得顾客 ,才能最终赢市场。而企业赢得顾客的关键 ,则是善于了解顾客的期望 ,并通过一定的营销手段引导顾客期望 ,进而实现顾客满意。In market economy conditions,the enterprise must gain the customers so that it can win the market.While the enterprise must be good at finding out the expection from customers,guide their expectation through certain marketing methods and then realize customers' satisfaction,which is the crux.

关 键 词：企业 市场营销 顾客期望 顾客满意 

分 类 号：F274[经济管理—企业管理]