移动商务环境下我国民营快递企业的服务拓展  

Service Expansion of Privately-run Express Delivery Enterprises in Mobile Business Environment

作　　者：朱湘晖[1] 

机构地区：[1]武汉工程大学管理学院,湖北武汉430205

出　　处：《中国流通经济》2014年第6期64-68,共5页China Business and Market

摘　　要：电子商务推动了物流快递行业业务量的高速增长,民营快递企业在国内物流市场中的地位愈发重要。移动商务作为新一代电子商务发展的主要形式,表现出及时性、精准性、个性化等特征,民营快递企业提升竞争优势需要加强服务质量,提升服务意识,在APP应用程序、微信平台、二维码等方面开拓相关服务。With the rapid growth of logistics express promoted by e-commerce, privately-run express delivery enterprises play more important roles in domestic logistics market. As a main form of new e-commerce, mobile business shows the characteristics of being timely, accurate and personalized. The author puts forward that privately-run express delivery enterprises should strengthen service quality and awareness to enhance their competitive advantages, and expand more related services from the aspects of APP application, WeChat platform and QR code.

关 键 词：移动商务 民营快递企业 服务 应用 

分 类 号：F276.5[经济管理—企业管理]