大学生低碳消费行为影响机制与引导策略研究——基于ANP模型  

University student low carbon consuming behavior influence mechanism and induce strategy research——based on ANP mode

作　　者：李雪梅[1] 

机构地区：[1]浙江财经大学工商管理学院,浙江杭州310018

出　　处：《特区经济》2014年第5期227-228,共2页Special Zone Economy

摘　　要：发展低碳经济已经在世界各国达成普遍共识,低碳消费成为发展低碳经济不可或缺的重要组成部分。大学生作为未来社会主义事业的建设者和接班人,其日常生活活动对于经济社会的发展起着重要作用,其低碳消费行为制约影响着中国低碳经济发展的进程。本文采用ANP分析法,探讨影响其低碳消费的各项因素及机制,最后提出引导大学生低碳消费的策略和建议。Development of low -carbon economy has reached a general consensus in the world, low-carbon consumption become an indispensable part of the devel- opment of low-carbon economy. College students as future builders and successors to the Socialist cause, its daily life activities plays an important role for economic and social development. Students ＂ consump- tion of low-carbon constraints affecting the process of low-carbon economic development in China. ANP analysis method used in this paper to explore the factors and mechanism affecting its low carbon consumption, resulting in guiding students ＂ consumption of lowcarbon strategies and recommendations.

关 键 词：大学生 低碳消费 引导策略 

分 类 号：G645.5[文化科学—高等教育学] F713.55[文化科学—教育学] F205[经济管理—市场营销] F224[经济管理—产业经济]