创意设计之市场价值的实现与转化  

Research on Market Value Realization and Transformation of Creative Design

作　　者：蒋聚波[1] 何立[1] 

机构地区：[1]浙江树人大学艺术学院,浙江杭州310015

出　　处：《浙江树人大学学报》2014年第3期47-50,共4页Journal of Zhejiang Shuren University

基　　金：2013年度浙江省教育厅科研项目(Y201330095)

摘　　要：在市场经济繁荣的大背景下,创意设计市场价值今非昔比。中小企业是我国创新的主力军,但是目前的发展之路十分艰辛。文章结合产业环境、人才培养和研发环境三个方面,阐述创意设计市场存在的不足,提出实现创意设计发展与市场转化的若干对策。Against the backdrop of market economic prosperity , the market value of creative design is rather different .The small and medium-sized enterprises are the main force of innovation in our country , but the development prospect is now very difficult . From the three aspects of industrial environment , personnel training , research and development environment , it elaborates defi-ciencies in creative design market and proposes some countermeasures to achieve creative design development and market transfor -mation.

关 键 词：创意设计 中小企业 人才培养 设计师 产学研 

分 类 号：J124[艺术—艺术理论]