新型防伪技术在酒产业品牌保护中的应用  

The Application of New-type Anti-counterfeiting Technology in Brand Protection in Wine Industry

作　　者：程文波[1,2] 王立杰[1,2] 

机构地区：[1]宜宾学院,四川宜宾644000 [2]中国酒史研究中心,四川宜宾644000

出　　处：《酿酒科技》2014年第6期126-128,131,共4页Liquor-Making Science & Technology

基　　金：教育部人文社会科学研究青年基金项目"观人与人观:中国古代相人术的人类学研究"(No:11YJC850019);四川省教育厅人文社科青年基金项目"中华多民族文学理论与批评实践"(No:10SB057);宜宾学院人文社科博士科研启动项目"文学人类学探索"(No:2010B03)

摘　　要："防伪"是酒类品牌保护的重要环节,是目前国内外相关行业广泛关注的热点研究课题。保护消费者权益,为酒类品牌保护提供防范性措施,是防伪手段、防伪技术和防伪建制研究的核心指向。从酒类品牌保护的角度出发,对新型防伪技术进行探讨,以期推动新型防伪技术在酒企业的深入研发、推广和应用,为酒类产品品牌保护提供有价值的防伪解决方案。Anti-counterfeiting is an important part of brand protection in wine industry, and it is one of the hot research topics in the related indus- try at home and abroad. Anti-counterfeiting measures, anti-conterfeiting technology and anti-conterfeiting system aim to protect consumers＇ rights and interests and to provide precautionary measures to wine brand protection. In this paper, the new-type anti-counterfeiting technologies were discussed from the perspective of brand protection in order to promote their in-depth research and popularization and application in distilleries and to provide valuable anti-counterfeiting solutions for brand protection in wine industry.

关 键 词：新型防伪技术 酒产业 品牌保护 应用方案 

分 类 号：F426.82[经济管理—产业经济] TS261.48[轻工技术与工程—发酵工程] F273.2[轻工技术与工程—食品科学与工程]