国有营销企业激励机制的构建  

Counstruction of incentive mechanism in sales companies of state-owned enterprises

作　　者：张旭军[1] 

机构地区：[1]天津职业技术师范大学经济与管理学院,天津300222

出　　处：《天津职业技术师范大学学报》2014年第2期51-53,共3页Journal of Tianjin University of Technology and Education

基　　金：国家社会科学基金重点项目(13AZD071);天津市教委科研计划项目(20132147);天津市教委基金项目(D02-1102)

摘　　要：以天津ZX集团下属的销售公司为例,对国有营销企业的人事机制进行分析,总结其存在的问题,试图在该公司引入"末位淘汰机制"、"全员营销机制"、"营销资源整合"等制度,盘活其人力资源,以期实现人力资源优化配置、营销资源最大化利用等目标,为国企销售型公司提升经营业绩提供可行性解决方案。By analyzing the personnel mechanism of sales corporation affiliated to the Tianjin ZX group co.,ltd.its existing problems are summarized,and the systems such as ＂elimination mechanism＂,＂full marketing mechanism＂,＂marketing resources integration system＂ etc.are introduced.Its human resources are revitalized in order to achieve the goals of optimally allocating human resources,maximizing the use of marketing resources,etc,to offer the feasible solution,and to offer feasible solutions for state-owned enterprises to improve their business performance.

关 键 词：国企销售型公司 末位淘汰 全员营销 资源整合 

分 类 号：F272[经济管理—企业管理]