英国EE的LTE运营案例分析及启示  

Case Study of British Operator Everything Everywhere in LTE Operation

作　　者：钱海峰[1] 

机构地区：[1]中国移动通信集团广东有限公司,广东510623

出　　处：《现代电信科技》2014年第6期75-78,共4页Modern Science & Technology of Telecommunications

摘　　要：本文通过对英国移动运营商Everything Everywhere公司(简称"EE")的案例研究,从网络、终端、市场策略三个维度进行了问题分析,探寻该企业未能在较长的时间窗口内达到市场预期的原因,并在网络覆盖、终端提供、品牌推广、资费与市场定位、业务等方面总结了对中国移动LTE发展的启示。This article studies the British mobile op-erator, Everything Everywhere＇s deployment of LTE （referred as ＂EE＂ for short）, to explore the reason why this company fails to reach the market expectation in a long time from three aspects of the network, terminal and market strategy, and then sums up its experience in network coverage, terminals, brand promotion, tariffs and market positioning, business and so on, in order to enlighten the development of CMCC＇s LTE development.

关 键 词：EE LTE 资费 市场策略 终端策略 

分 类 号：TN929.5[电子电信—通信与信息系统]