通用英语和专业英语中词汇的触发特征对比——以PRODUCT为例  

Lexical Priming in General English and Discipline-specific English:A Case Study of PRODUCT

作　　者：吴志芳[1] 

机构地区：[1]健雄职业技术学院,江苏太仓215400

出　　处：《山东外语教学》2014年第3期63-67,共5页Shandong Foreign Language Teaching

基　　金：教育部全国高职高专英语类专业教学改革课题"语料库在市场营销行业英语教学中的应用研究"(项目编号:GZGZ7611-324)的阶段性成果

摘　　要：依据词汇触发理论,本文对营销英语主题词PRODUCT在营销语篇和通用语篇中的触发特征开展了基于语料库的对比研究,研究发现:1)PRODUCT在营销语篇中触发使用的搭配词及语义搭配较通用语篇种类更为复杂多样,呈现极强的语域敏感性;2)两类语篇中PRODUCT在名词词组中均与中心词和后置修饰语形成积极的语法搭配关系,但在通用语篇中与前置修饰语形成明显的消极语法搭配关系;3)两类语篇中PRODUCT均触发与主语、宾语形成积极的语法搭配关系,而且在营销语篇中与宾语形成异常显著的积极语法搭配关系。本研究对专门用途英语教学有一定的借鉴作用。Based on the theory of lexical priming, this paper carries out a corpus-based comparative study of the priming characteristics of the marketing keyword PRODUCT in both marketing and general discourse. The results show 1 ） PRODUCT is primed to collocate with a richer variety of words and associate with more complex semantic word sets in marketing discourse, indicating a high degree of sensitivity to the field of discourse;2 ） In nominal phrases, PRODUCT colligates positively with the head and the postmodifier in both discourses, but there is a clear negative colligation between PRODUCT and the premodifier in general discourse ;3） PRODUCT colligates positively with the Subject and the Object in both discourses and its positive colligation with the Object is especially marked in marketing discourse. This study may offer insights to the teaching of ESP.

关 键 词：词汇触发 通用英语 营销英语 专业英语 语料库 

分 类 号：H319[语言文字—英语]